Shifting to Sustainability Boosts Business.
We asked 5,000 respondents across five different markets how they felt about plastic, climate change and sustainability.
Their responses came through loud and clear.
Concern about the planet’s future spans every single generation, not just Generation Z.
“I Care Personally About protecting the Planet”
The Truth
Plastic Makes Consumers Feel “Guilty”
“Annoyed” and “frustrated” were the second and third most common responses
-
73%
believe there is a direct link between how much plastic packaging people use and climate change -
79%
are anxious about the impact of climate change on future generations -
83%
agree it is urgent that we all do all we can to tackle climate change
The Facts
People are sick of plastic.
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Prompt:
Do takeout restaurants need to act faster to get rid of plastic packaging?
RESULTS (IN PERCENTAGES): 
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Prompt:
I typically have the option to refuse single-use plastics when ordering takeout/takeaway or shopping
RESULTS (IN PERCENTAGES): 
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Prompt:
I will go out of my way to avoid single use plastics when ordering takeout or grocery shopping
RESULTS (IN PERCENTAGES): 
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Prompt:
I am dissatisfied with the amount of plastic food-related packaging waste/trash that I end up with at home
RESULTS (IN PERCENTAGES): 
Consumers Say Brands Need to Do Their Part to End Plastic Pollution
The vast majority of respondents hold companies and brands responsible for creating the plastic waste crisis.
THERE'S HOPE
Consumers Will Choose Companies That Use Sustainable Packaging
By overwhelming margins, the majority of consumers say they are more likely to patronize and buy products from companies that use sustainable packaging.
In fact, they’re already doing it: 57% of respondents actively seek out brands who use compostable, plant-based or biodegradable packaging.
A majority say they’re willing to pay more for products and services if they help to protect the environment.
To the right are attitudes towards store choice.
Prompt:
I am more likely to choose a brand, store, or restaurant that uses sustainable packaging.
Consumers Say Products, Businesses, and Grocery Stores Have the Biggest Impact on Plastic Pollution
Prompt:
Who do you think should take responsibility when it comes to reducing plastic packaging waste?
Produce and/or Grow Goods”
Who Sell Goods”
Governments”
GAIN LOYALTY
Be Vocal About Your Sustainability Efforts
Brands have everything to gain from switching to sustainable packaging. Shoppers are stressed about plastic pollution and worried about the planet’s future. Brands that take real, visible action on the environment will distinguish themselves from the pack and attract loyal customers in droves.
prompt: